Richard Branson is the serial entrepreneur of genius behind Virgin. Having studied him in my management classes at Audencia back to 2006, I have to say that I really wanted to read his latest book, Screw Business As Usual.
Having read it in a couple of days, I have to say that it is highly motivating as Sir Richard explains how so many people around the world are currently changing the world away from Business as Usual to a new, better, greener way to do business.
This has a name : Capitalism 24902, for the 24902 miles – 40,000 kilometers – that make the equatorial circumference of our beautiful Planet.
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