Adidas to recycle the oceans’ plastic

We have seen previously that not only cleaning up the oceans from plastic is possible but it could be done quite quickly. Now comes Adidas, the famous sportswear company, with the logical continuation : manufacture stuff with the recovered plastic !

The fortune at the bottom of the pyramid

While reading Richard Branson’s latest book, Screw Business As Usual, I came across an interesting concept : the fortune at the bottom of the pyramid. The term refers to the basic goods and services to sell to the poorest people. To a report from the World Resources Institute quoted in Branson’s book,  the Bottom of… Continue reading The fortune at the bottom of the pyramid

Annie Leonard presents the Story of Solutions

Annie Leonard, of Story of Stuff fame did it all again and presented another great video on how we have to and can change the world. Called The Story of Solutions, it focuses on changing the end-game of MORE to a one focusing on BETTER. We have seen it already, working on ever increasing the… Continue reading Annie Leonard presents the Story of Solutions