Reading

Screw Business As Usual, by Richard Branson

Richard Branson is the serial entrepreneur of genius behind Virgin. Having studied him in my management classes at Audencia back to 2006, I have to say that I really wanted to read his latest book, Screw Business As Usual. Having read it in a couple of days, I have to say that it is highly …

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Book review : Cradle to cradle

Inspiring : that’s the adjective that comes to mind as I have just finished reading Cradle to Cradle, by William McDonough and Michael Braungart. I had heard about that book for quite some time and I understand now why. The book  was written  in 2002 –with a 2008 reedition – and is replete with enlightening …

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The Third Industrial Revolution

Here is my review of The Third Industrial Revolution, by Jeremy Rifkin. After reading the 300 pages I daresay this book provides us a vision and a narrative to achieve it. Here are the five pillars of this revolution : 1. Shifting to renewable energy ; 2. Converting buildings into power plants 3. Hydrogen and …

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1,200 posts later, this blog turns five

Dear visitors, readers and subscribers. Today, January 2nd, this humble blog turns five. As this is the first 2012 post, I would like to wish you and your loved ones a happy, healthy and sustainable year 2012 ! I have tried from day one to bring you a selection of the latest news and best …

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Book review : Uranium, by Tom Zoellner

Here is a post I should have published last year as I read Uranium, by Tom Zoellner. Here is my review. It offers a detailed history of the discovery and the use of the 92nd element in the periodic table of the chemical elements. Will the 21st century be Uranium’s century like the 20th was …

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Book review : Environmental strategy and sustainable development

While looking for a new book in the shelves of the ESSEC Business School’s learning center, I found this one. With such a promising and current title, little was I doubting that it was written more than 15 years ago. Indeed, published little after the Rio summit, the author – Richard Welford – outlines what …

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