Walmart, the largest retailer in the world, made headlines recently as it launched its Project Gigaton, an effort to help its supply chain go green and cut by a billion metric tons its carbon footprint.
The following article is based on an essay I submitted for my Sustainable Energy Solutions Certificate I am doing at Pinchot University as part of my MBA in Sustainable Business.
During the Climate summit in New York in September something really big occured as large companies such as Cargill, Kellogg’s and Unilever signed the New York Declaration on Forests.
I had bought and half read that book all the way back to 2008 when it was published but never had finished it or written its review. It was high time for me to do so.
While reading Richard Branson’s latest book, Screw Business As Usual, I came across an interesting concept : the fortune at the bottom of the pyramid. The term refers to the basic goods and services to sell to the poorest people.
To a report from the World Resources Institute quoted in Branson’s book, the Bottom of the Pyramid in Asia and the Middle East represent no less than 2.8 Billion people, with a total income of $3.47 Trillion.
Counting in Africa, South America and Eastern Europe, this amounts to a $5 Trillion market which can be addressed ethycally by companies.
Annie Leonard, of Story of Stuff fame did it all again and presented another great video on how we have to and can change the world. Called The Story of Solutions, it focuses on changing the end-game of MORE to a one focusing on BETTER.
We have seen it already, working on ever increasing the Gross – gross as in disgusting ? – Domestic Product (aka GDP) simply depletes natural resources to make money.
As a graduate in Management and Business – for hire – this message particularly resonates with me as this blog has shown time and again that the current model simply isn’t working.