Integrating Sustainability in Corporate Strategy

For this week’s article I am proposing an altered version of the first paper I wrote for tthe sustainable strategy seminar during the course of my MBA in Sustainable Business and Energy at Presidio Graduate School. 

The fortune at the bottom of the pyramid

While reading Richard Branson’s latest book, Screw Business As Usual, I came across an interesting concept : the fortune at the bottom of the pyramid. The term refers to the basic goods and services to sell to the poorest people. To a report from the World Resources Institute quoted in Branson’s book,  the Bottom of… Continue reading The fortune at the bottom of the pyramid

Book review : The Plundered Planet

Here is a review of a book I finished in February. After reading Crossing The Energy Divide, I started right away  The Plundered Planet by Paul Collier, a professor of Economics at Oxford who worked for the World Bank. This is the sequel of The Bottom Billion, which was published in 2007 and explained why… Continue reading Book review : The Plundered Planet