For this week’s article I am proposing an altered version of the first paper I wrote for tthe sustainable strategy seminar during the course of my MBA in Sustainable Business and Energy at Presidio Graduate School.
I had this book on my reading list for two years as it is at the crossroads of my previous education in international management and my new one in sustainability. So I took the opportunity of my break between quarters to actually read this one.
While reading Richard Branson’s latest book, Screw Business As Usual, I came across an interesting concept : the fortune at the bottom of the pyramid. The term refers to the basic goods and services to sell to the poorest people. To a report from the World Resources Institute quoted in Branson’s book, the Bottom of… Continue reading The fortune at the bottom of the pyramid
Here is a review of a book I finished in February. After reading Crossing The Energy Divide, I started right away The Plundered Planet by Paul Collier, a professor of Economics at Oxford who worked for the World Bank. This is the sequel of The Bottom Billion, which was published in 2007 and explained why… Continue reading Book review : The Plundered Planet