Corporate Responsibility

The fortune at the bottom of the pyramid

While reading Richard Branson’s latest book, Screw Business As Usual, I came across an interesting concept : the fortune at the bottom of the pyramid. The term refers to the basic goods and services to sell to the poorest people. To a report from the World Resources Institute quoted in Branson’s book,  the Bottom of …

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Annie Leonard presents the Story of Solutions

Annie Leonard, of Story of Stuff fame did it all again and presented another great video on how we have to and can change the world. Called The Story of Solutions, it focuses on changing the end-game of MORE to a one focusing on BETTER. We have seen it already, working on ever increasing the …

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Screw Business As Usual, by Richard Branson

Richard Branson is the serial entrepreneur of genius behind Virgin. Having studied him in my management classes at Audencia back to 2006, I have to say that I really wanted to read his latest book, Screw Business As Usual. Having read it in a couple of days, I have to say that it is highly …

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Book review : Cradle to cradle

Inspiring : that’s the adjective that comes to mind as I have just finished reading Cradle to Cradle, by William McDonough and Michael Braungart. I had heard about that book for quite some time and I understand now why. The book  was written  in 2002 –with a 2008 reedition – and is replete with enlightening …

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Major company to stop deforestating Indonesia

To the Agence France Presse : ” The world’s third-largest paper producer Asia Pulp and Paper said Tuesday it had stopped using logs from Indonesia’s natural forests, after fierce campaigning by green groups against the company.” ” The firm has in recent years lost packaging contracts with big brands such as foodmaker Kraft and Barbie’s …

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The Oath Project, CSR at work

For my 1,400th post on this blog, let’s talk about corporate social responsibility. If Medical Doctors have their Hippocratic Oath and lawyers have their equivalent, isn’t it high time for managers around the world to have their own ? Corporate social responsibility – CSR for short – is more needed than ever as our planet …

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Sony slashed its emissions by 31% since 2000

To TreeHugger : ” Electronics giant Sony announced today that since 2000, it has achieved a 31 percent reduction in global CO2 emissions. The company boasts that means it surpassed its 2006 “Green Management” goal by 24 percent ” ” It did also achieve, though, a 54 percent reduction in waste generation (the goal was …

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Lafarge pursues its sustainability commitment

According to the WWF : ” WWF and Lafarge, the world’s largest cement maker, today agreed to continue working together to further reduce the company’s greenhouse gas emissions and to help build hundreds of energy-efficient buildings.  ” ” (…) The company has been a member of WWF’s Climate Savers Programme since 2001 and has already …

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