A Ratatouille advertisement promotes energy efficiency


ratatouille_remy.jpgThe US Department of Energy recently released a 30-second TV advertisement featuring Pixar’s latest film, Ratatouille.

This video urges people to turn to low consumption light bulbs and to a more energy efficient living in order “to power and secure America’s future”.

I really liked this advertisement as the goal it is aiming at is exactly what we need now, to use energy in a more efficient way that we are currently doing. Read out more and discover the DOE press release.

DOE press release :

DOE announced on June 14th that it has teamed up with Disney in a nationwide campaign to promote energy efficiency through a TV spot based on the upcoming Disney·Pixar film “Ratatouille.”

The 30-second animated spot features the characters Remy, Emile, and Skinner, and urges viewers to make the switch from incandescent bulbs to ENERGY STAR compact fluorescent lights.

To learn more ways to save energy, viewers are then pointed to the energy.gov Web site, which features links for kids and adults. The Office of Energy Efficiency and Renewable Energy now features the TV spot on its home page, as well as on its Consumer and Kids Web sites.

The spot will air on cable networks nationwide starting June 15th and continue through the summer. See the DOE press release, the “Ratatouille” feature on the energy.gov home page, and the video on the EERE Consumer and Kids sites.

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