For this week’s article I am proposing an altered version of the first paper I wrote for tthe sustainable strategy seminar during the course of my MBA in Sustainable Business and Energy at Presidio Graduate School.
I just finished reading another stellar read, a book that should be on the reading lists of everyone either working or studying Business nowadays. Conscious Capitalism was written by Raj Sisodia and John Mackey, the co-CEO of Whole Foods Market, a very successful company.
During the Climate summit in New York in September something really big occured as large companies such as Cargill, Kellogg’s and Unilever signed the New York Declaration on Forests.
I had bought and half read that book all the way back to 2008 when it was published but never had finished it or written its review. It was high time for me to do so.
According to a brilliant report published in 2013 by the WWF : ” The US corporate sector, excluding utilities, could capture up to US$190 billion in net savings in 2020 alone by reducing energy related emissions by 3.2 percent each year on average. “
” Between 2010 and 2020, the US corporate sector can unlock up to $1.26 trillion in savings. Unlocking those savings would require capital expenditures of approximately $480 billion, resulting in a savings of up to $780 billion “
You won’t be surprised to read that this would be possible by investing more in increased energy efficiency and renewable energy sources, mainly solar PV.
While reading Richard Branson’s latest book, Screw Business As Usual, I came across an interesting concept : the fortune at the bottom of the pyramid. The term refers to the basic goods and services to sell to the poorest people.
To a report from the World Resources Institute quoted in Branson’s book, the Bottom of the Pyramid in Asia and the Middle East represent no less than 2.8 Billion people, with a total income of $3.47 Trillion.
Counting in Africa, South America and Eastern Europe, this amounts to a $5 Trillion market which can be addressed ethycally by companies.
It is that time of the month again : here is my selection of the most interesting and note-worthy news of September in the climate, energy and sustainability spheres. Each of them could have been the subject of an article.
Given this selection I believe it is safe to say we are reaching tipping points for both the seriousness of our multiple crises and in some way, how we are starting to address some of them (mostly climate change).
I believe this selection of news offers a good complement to this website. So if you are on Twitter and like this selection, don’t hesitate to start following me.
Annie Leonard, of Story of Stuff fame did it all again and presented another great video on how we have to and can change the world. Called The Story of Solutions, it focuses on changing the end-game of MORE to a one focusing on BETTER.
We have seen it already, working on ever increasing the Gross – gross as in disgusting ? – Domestic Product (aka GDP) simply depletes natural resources to make money.
As a graduate in Management and Business – for hire – this message particularly resonates with me as this blog has shown time and again that the current model simply isn’t working.
Richard Branson is the serial entrepreneur of genius behind Virgin. Having studied him in my management classes at Audencia back to 2006, I have to say that I really wanted to read his latest book, Screw Business As Usual.
Having read it in a couple of days, I have to say that it is highly motivating as Sir Richard explains how so many people around the world are currently changing the world away from Business as Usual to a new, better, greener way to do business.
This has a name : Capitalism 24902, for the 24902 miles – 40,000 kilometers – that make the equatorial circumference of our beautiful Planet.