For this week’s article I am proposing an altered version of the first paper I wrote for tthe sustainable strategy seminar during the course of my MBA in Sustainable Business and Energy at Presidio Graduate School.
While reading Richard Branson’s latest book, Screw Business As Usual, I came across an interesting concept : the fortune at the bottom of the pyramid. The term refers to the basic goods and services to sell to the poorest people.
To a report from the World Resources Institute quoted in Branson’s book, the Bottom of the Pyramid in Asia and the Middle East represent no less than 2.8 Billion people, with a total income of $3.47 Trillion.
Counting in Africa, South America and Eastern Europe, this amounts to a $5 Trillion market which can be addressed ethycally by companies.
Here is a review of a book I finished in February. After reading Crossing The Energy Divide, I started right away The Plundered Planet by Paul Collier, a professor of Economics at Oxford who worked for the World Bank.
This is the sequel of The Bottom Billion, which was published in 2007 and explained why some countries fail at reaching economic growth, preventing people to have access to food, water and electricity…
The Plundered Planet offers an interesting discussion on what is referred in economics and sustainability as the resource curse, a critical factor for least developed countries.