Japan replaced half of its nuclear reactors by efficiency

Setsuden exampleWe have seen it many times over, energy efficiency is a key component to the energy transition, alongside with renewable energy sources. Energy sobriety / conservation is another often overlooked tool.

As I was reporting all the way back to 2011, after Fukushima, Japan had cut by 15 percent its power usage thanks to conservation measures between 9 a.m. and 8 p.m. on weekdays to prevent blackouts.

According to Climate Progress : ” Japan has managed to replace half its missing nuclear power capacity through energy efficiency and conservation measures that endure three years later. “

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Renault Z.E. : The best electric car ad ever

As you surely know now Renault – a French carmaker – plans to sell four different electric cars this year and next. The first model, the  Fluenze Z.E. ,  will be available in September.

To this effect, the company presented today an excellent and hilarious advertisement, that will hopefully stays in everyones’ mind when it comes to THE technology of this decade, electric cars.

I have been thinking for some time now that electric cars have a really revolutionary potential (and I am not the only one to think so). This one-minute video clearly shows why.

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Diesel advertising on climate change

Diesel, the famous Italian designer clothing company based its new advertising company on global warming, also referred as climate change. The official website gives an idea of the ads. One can see on these ads parrots in Venice, Italy ; a tropical flora in Paris or a beach at Mount Rushmore and so on…

The website also proposes ten advices to fight climate change. Some of them are funny, some are more serious. Among these advices one can find the usual “plant a tree” and the lesser usual “insulate your home with recycle denim”. A link to the Stop Global Warming website is there as well.

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