Japan replaced half of its nuclear reactors by efficiency

We have seen it many times over, energy efficiency is a key component to the energy transition, alongside with renewable energy sources. Energy sobriety / conservation is another often overlooked tool. As I was reporting all the way back to 2011, after Fukushima, Japan had cut by 15 percent its power usage thanks to conservation measures between 9 a.m. and… Continue reading Japan replaced half of its nuclear reactors by efficiency

Renault Z.E. : The best electric car ad ever

As you surely know now Renault – a French carmaker – plans to sell four different electric cars this year and next. The first model, the  Fluenze Z.E. ,  will be available in September. To this effect, the company presented today an excellent and hilarious advertisement, that will hopefully stays in everyones’ mind when it… Continue reading Renault Z.E. : The best electric car ad ever

Diesel advertising on climate change

Diesel, the famous Italian designer clothing company based its new advertising company on global warming, also referred as climate change. The official website gives an idea of the ads. One can see on these ads parrots in Venice, Italy ; a tropical flora in Paris or a beach at Mount Rushmore and so on… The… Continue reading Diesel advertising on climate change