Screw Business As Usual, by Richard Branson

Screw Business As Usual by Richard BransonRichard Branson is the serial entrepreneur of genius behind Virgin. Having studied him in my management classes at Audencia back to 2006, I have to say that I really wanted to read his latest book, Screw Business As Usual.

Having read it in a couple of days, I have to say that it is highly motivating as Sir Richard explains how so many people around the world are currently changing the world away from Business as Usual to a new, better, greener way to do business.

This has a name : Capitalism 24902, for the 24902 miles – 40,000 kilometers – that make the equatorial circumference of our beautiful Planet.

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Think the current crisis is the worse ?

According to the Guardian, Richard Branson believes that ” The next five years will see us face another crunch – the oil crunch. This time, we do have the chance to prepare. The challenge is to use that time well.” The founder of the Virgin Group and other business leaders from the United Kingdom are urging … Read more

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